Although not confirmed by LinkedIn a new service is to be offered which would make it even easier to apply for jobs. Employers will be able to include a plug-in on their website which will prompt a redirection to LinkedIn, a selection of details to be sent and possible questions to be answered.Employers will be able to ask their own questions such as eligibility to work in the USA, willingness to relocate and the addition of a cover letter.People Management claim that 43% of LinkedIn’s revenue comes from its “Hiring Solutions”, and this would look to grow that element.A smart move considering 40% of Fortune 100 companies were already using LinkedIn to source and hire candidates as early as 2009.
Possible results of this include the cutting out of job boards and possibly even CVs as LinkedIn have their own resume builder and a reported 100 million users according to People Management with 5 million of those in the UK.Yet opinion is rightly split on the issue of whether the plug-in will have a meaningful effect on recruitment or not.The real area to look at for its impact will be with young people, with around a quarter of the 2.48 million people unemployed being aged 16-24.This age group has never known life without the internet, and social media may help them connect to employers.
However LinkedIn faces competition from Facebook on this front. Despite Facebook being more personal than its counterpart, it is in fact the largest form of social media boasting 500 million users.It also has a search tool that finds pages, groups and even jobs.Applications such as Easy-CV can be added to a profile giving a summary of that person to an employer or recruiter.