Companies need to think about what they will and will not allow their staff to do in terms of social media.
Do employees have access to company accounts and if so, what are the rules around the use of that account?
If employees comment on ‘a day at the office’ what might the implications be for your business in terms of reputation to clients, suppliers and exisiting or potential employees.
A clear, well thought through policy is essential to enable apropriate use of social media for your business.
