29% of companies do not have a reward strategy (Personnel Management, 1 May 2008). Can this really be true? Do you know that l think it probably is. Companies spend anything from 10% to 90% of their turnover on their employees and have no plan for doing so, no idea if they are spending their money in the most cost effective way and no idea if the money spent on compensation and benefits is actually helping their business to succeed.
So what is a reward strategy and how can a company get one?
Like a business strategy, a reward strategy sets out what the business is aiming to achieve and how it intends to achieve it. In this case, the focus is on reward. How can we structure our pay so that it supports our business goals? Do we incentivise individuals or teams? Do we reward performance on an ongoing basis or just once a year with an annual bonus? Do the benefits we offer support our ethical beliefs and our company culture?
A reward strategy sets out the basis on which spend decisions are made. It provides a frame of reference and clear parameters which all transparent and communicated so that employees know what is expected of them and what they receive in return to thank them for the contribution they make to the success of the business.