You only get one chance to make a first impression and the way in which you deal with the applicant throughout the interview process will say a lot about you and the business.
If you decide to make an offer and the candidate has more than one offer – you want them to chose you and the better their experiences with you, the more comfortable your interactions and the more professional and organised you appear, the more likely you are to secure the applicant of your choice.
Never forget that recruitment is a two way process – they have to choose to apply and then choose to complete the application process and then choose to accept an offer!
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